Direct Mail is Facing New Challenges

    At a time when advertising expenditures in Europe have been slipping with little sign yet of an upturn, the direct marketing sector is doing relatively well. For printers and their ink suppliers, the direct mail segment is, as a result, an area which, if not showing growth, has at least been stable. Since the mid-1990s, spending on direct marketing in Western Europe has been growing at an average annual rate of approximately 12 percent, which has helped ensure a cont...